What is Attensity360?
Attensity360 is an enhanced research and intelligence solution from
Attensity that
continuously monitors and analyzes social media conversations
and their impact on businesses. Attensity360 is delivered via a web-based
application which includes a comprehensive set of user tools, reports and
metrics that help companies track and analyze:
- The ongoing relevant conversations affecting their businesses
- Influential opinion leaders and sources
- The impact of conversation topics
- Topic trends
Attensity360 delivers timely, relevant information to your business
without making you wade through heaps of irrelevant data. You save time,
money and get the actionable insights you need to impact your business.
- Conversation topic
- Tone and sentiment ratings
- Magnitude measurement: topic coverage, reach, impact and velocity
- Topic trending
- Competitive monitoring
- Topic/issue discovery
- Source identification
- Verbatim level summary and access
- Topic tagging
- Workflow and engagement
- Alerting tools
Benefits
Attensity360 delivers the insights that can help you make faster and
better decisions and improve your business in significant ways:
- Eliminate time and effort to gather and process vital information
- Leverage insights for strategic planning and program development
- Surface emerging and hot issues that require immediate response
- Identify opinion leaders and social influencers for marketing outreach
- Stay ahead of competition by understanding the coverage around their products and services
- Use real and timely consumer feedback to develop better products and services
- Participate in the conversation with recommendations for outreach tactics
- Diagnose problems and issues early on that can affect your company reputation or product demand
- Gauge effectiveness of marketing programs in reaching and influencing key target audiences
- Reduce the cost and dependency on less effective market research
- Use Attensity360 to augment or validate your current primary research findings
- Understand how social media is impacting your coverage and standing in mainstream media
