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Topic Track
- Measure the magnitude of conversation about specific topics by coverage or impact
- User defined time period including archived history
- Isolate issues or opportunities
- Drill into the coverage to read the specific posts or comments that drive the results
- Filter the results by relevant social communities
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Topic Awareness
- Awareness reporting with one click insures you won't miss an important post or article
- Get access to relevant verbatim in real-time
- Allows you to stay informed and react quickly
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Topic Compare
- Compare the share of discussion across several topics at once to better understand what is driving conversation about your business
- View side-by-side comparisons, rank against competitive offerings and benchmark against industry standards
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Topic Discovery
- Discover what issues are being discussed about your business and your competitors
- Learn more about a specific audience's unique interests
- Use this tool to add topics to your ongoing measurement dashboards
- Drill down to understand the nature of the conversation
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Topic Trend
- Track how topics trend over time
- Monitor specific conversations by tone, coverage and impact
- Flexible charts allow users to change parameters to isolate key issues
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Topic Sentiment & Sentiment Trend
- Topic Sentiment displays the sentiment distribution for a specific topic or topic group for a specific period of time
- Topic Sentiment Trend displays the trend in positive and negative sentiment for a topic or topic group over time
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Top Sources & Content Distribution
- Identifies key sources (sites and contributors) of a Topic's coverage
- Ranks sources by coverage
- Reports share of different content types (i.e. blogs, message boards, Tweets, forums, social networks, etc.)
- Helps you understand what sources (sites or contributors) are having the greatest impact on a topic's coverage
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Topic Velocity
- Identify the rate of change of a topic within a conversation
- Establish benchmarks over time and monitor the acceleration & deceleration of topics
- Schedule automated email alerts based on preset user-defined triggers
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Workflow & Engagement, Article Tagging and Alerts
- Allows you to share information internally with staff members for
follow-up and customer engagement, tag articles for reference and
notify you in real time of changes in topic coverage
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